STORYTELLING across media

I was tasked with helping create, brand and promote a new telemedicine app with integrated prescription discount program for Hooray Healthcare.

WHAT MARKET RESEARCH TOLD US

  • Part-time workers without benefits, service workers, freelance workers, and gig workers made up a large part of our audience. They all know getting sick might mean not getting paid, so staying well is a concern.

  • Telemedicine is very convenient to use by parents with small children who may not be able to easily get to the doctor.

  • People getting sick while traveling was also a key pain point. It’s not uncommon to get sick on vacation in a new locale, and the telemedicine was available nationwide. The prescription finder and discount app was really handy away from home as it shows the best prescription deals in your area.

  • There’s been a sharp rise of people using “Dr. Google” to self diagnose and treat and we could show them an affordable way to get treatment from a board-licensed physician.

Branding and voice

Logo concept: Modern and simple, and needed to convey the act of communicating.

Story concept: You have better places to be than the waiting room. Get better, so you can get back to what’s important.

Website and social media concept: I wanted to tell that story about better places to be, from different perspectives. A better place for a gig worker could be out working, while a parent’s better place might be at home telling bedtime stories.

Visual concept: Photos of relatable experiences being sick, and I wanted to incorporate stylized smart phone elements with doctors on them to show a very simple idea of the user journey at a glance.

We created a couple of different categories of post for social media.

WellCall was actually cheaper than some purchases our audience might make everyday. You get a month’s worth of calls for less than a burrito with guac, or a streaming service subscription.

Did you know…Facts about telemedicine and our state of healthcare in general. Ex: many people in rural areas don’t have access to a doctor.

Story concept: You have better places to be than the waiting room.

Part-time, Freelance, and gig workers

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