Problem: Telemedicine app
Research: Slider content
In 2019 Forbes Magazine called Hooray Healthcare the “alternative to Obamacare.” It was an affordable indemnity insurance plan merged with cost-sharing, and its most frequently used product was the built-in telemedicine service. When I joined the team later that year, the startup was planning to expand its telemedicine service as a stand-alone product, paired with a prescription discount program.
Market research showed us some key demographic areas to narrow in on:
Part-time workers without benefits, service workers, freelance workers, and gig workers, who all know that if they get sick they might not get paid if they don’t work. So staying well is a concern.
We also found it was convenient to use by parents with small children who may not be able to easily get to the doctor.
People getting sick while traveling was also a key pain point. It’s not uncommon to get sick on vacation in a new locale and the telemedicine was available nationwide. The prescription finder and discount app was really handy away from home as it shows the best prescription deals in your area.
There’s been a sharp rise of people using “Dr. Google” to self diagnose and treat and we wanted to show them an affordable way to get treatment from a board-licensed physician. Story concept: You have better places to be than the waiting room.
Copy: I wanted the copy to reflect all those better places you should be, and tell the story from different perspectives. A freelancer’s better place could be at work, a parent’s better place might be at home telling bedtime stories.
I wanted photography to be relatable, and I wanted a stylized vector phone element to remind people this was telemedicine. Ideally, I wanted sick people and a doctor on the phone to show a very simple idea of the user journey.
Inspiration: show photos, then colors and that Hooray was initially purple but concerns that it didn’t look as modern as it could.
Logo:
App mockframe explain
