THe first thing people notice about my work is that it’s pretty. But I’m actually not thinking about aesthetics when I begin ANY project. I’m thinking about goals and conversion and function.

I think holistically like a creative director. Not just my piece in a silo. Thinking about how the messaging and the visuals connect to deliver the key message and hit goals.

I understand code and SEO and how to apply best practices so you don’t have static text in places where dynamic text would be taking you further.

I understand CTAs and marketing conversion so you don’t have a “contact us today!” button when a checkout page upon clicking would get you closer to your targets.

I understand publishing in other languages enough so you don’t have an embarrassing idiomatic translation in “Engrish” hanging in an 8-foot tall banner at an international event. (I actually thwarted this once and we should talk about it lol)

My proofing skills from the newsroom, the timeliness and relevance in story telling from journalism, coupled with my knowledge of code and SEO and best practices since the original dot com bubble means that you get the best of the best of me.

B2B and internal communication, publishing, startups, health niches, technology, luxury — it’s just all about an audience and how we get from poant A to Goal B.

I speak social media, I keep up with trends and observations, analytical, strategist at heart.

Project management and workflows - remote workflows managing teams and projects, etc.

Numbers and conversion oriented

Efficiency minded for workflow

Workflow workflow workflow

I can manage and attack a project because i’m thinking of all the moving parts. I’m thinking first about the CTA and the buying model, next about the creative messaging to target the audience, then