B2B
Speaking to stakeholders and decision-makers.
Client
Hooray Health is a health insurance alternative startup in Dallas, TX. The “alternative to Obamacare” held a variety of design challenges, as the healthcare plans were only available to individuals in a handful of states and group plans were available everywhere else.
So for the most part, Hooray had its own brand, but our marketing collateral worked a couple of different ways:
We provided marketing collateral in customizable templates for brokers and field agents to customize and use in order to sell our product to other companies.
We marketed directly to other businesses to offer them affordable healthcare plans for their employees.
For companies who bought group plans for us, we created hybrid materials for them to use on site to guide their employees through the open enrollment process. This included flyers, posters, landing pages, and email campaigns.
Finally, our LinkedIn presence was different from other social media in that it was aimed directly at the B2B market, vs. Facebook and Instagram, which held a more direct consumer position.
Examples
